Morning Perk: Social Media 101

Do you have questions like, "Does anyone actually use Instagram?" Or "What the heck is a Tik Tok, anyway?" Then, this event is for you!

Social media is a great way to build your brand. But it can also be overwhelming. 

At Social Media 101, we'll cover the basics.

• Most common social media platforms
• Who's using them and how often
• What types of posts consumers want
• Creating goals and measuring success

One helpful tip before attending this event:  Know who your customer is. Knowing the demographics and interests of your target customer/client is key to choosing which social media platforms and what type of content will build your brand.

Oh! And bring your social media questions. We'll leave a little time at the end for Q&A.

Bio

Stacy McPhillips, Marketing Strategist & Planner, Pencil Point Marketing

Stacy knows all the marketing stuff. She is a generalist (which means she knows a lot about a lot when it comes to marketing.) In her career, she’s marketed at Max & Erma’s, JPMorgan Chase, ScottsMiracle-Gro, SBC Advertising, and Sbarro pizza. 

Now she teaches small businesses how to market their business effectively by developing customized marketing plans to build customer relationships from awareness to loyalty.